Cheap as chips: is a healthy diet affordable?

By Christopher.Snowdon

Contrary to the claims of some health campaigners, it is cheaper to buy healthy and nutritious food than it is to buy processed ‘junk food’. A new report from the Institute of Economic Affairs uses data from two leading supermarkets to compare the prices of 78 common food and drink products, finding that healthier options are mostly cheaper than less healthy alternatives. The use of taxes and subsidies to incentivise better nutrition is therefore unlikely to be successful. In practice, these measures would tax the poor and subsidise the rich.

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