Cooking for bureaucrats


This report from the UK think tank the IEA looks at why the policy of food reformulation is hard to stomach.

The effect of the policy of reformulation will be to detach the food market from the tastes, preferences and nutritional goals of consumers. The danger is that food products will be designed, not primarily to please the public, but to meet the arbitrary and often illogical targets that are set by health bureaucrats. The scheme is likely to result in a decline in taste, value for money and possibly also in nutritional quality. At the heart of this issue is a very simple principle: whether people can choose what they eat. It is this principle that has been expressed very clearly by members of the public outraged about the reformulation of their favourite products, saying that they are adults and have the right to choose whether to buy low-sugar or full-sugar drinks.

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