Happy voters briefing

“It’s the economy, stupid”. Or is it? The mantra of Bill Clinton’s strategist James Carville has become something of an orthodoxy for politicians and political commentators, but is the economy really the key issue in voting behaviour?  This new research, published by the Social Market Foundation and the Centre for Competitive Advantage in the Global Economy (CAGE), shows that happier a voter is, the more likely they are to vote for an incumbent government party.

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