Incentivising household action on flooding

This report outlines the significant need for increased action from households to protect themselves against the experience and costs of flooding. It shows that a range of organisations, including Flood Re and central and local Government, as well as households themselves, need to work to improve the take-up of property level resistance and resilience measures. Doing so would help to ensure that household flood insurance is available and affordable in the long term. The Social Market Foundation raised the possibility of flood certificates — modelled on Energy Performance Certificates — in research highlighting the need to help owners to do more to prepare their homes for flooding. The scheme would help shift attitudes and encourage people to consider flood readiness to be a central part of homeownership.

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