Manchester: soft power entrepeneur


The latest report from the BFPG “Manchester: Soft Power Entrepreneur” by David Adams, explains how Manchester has developed an enviable track record in building profile and relationships around the world. The report aims to help policy makers and others around the UK understand how and why Manchester has been particularly successful in its international outreach, and converting these into concrete outcomes with regards to jobs, investment and economic opportunities.

The foreword to this paper is written by Sir Howard Bernstein Strategic Advisor to Deloitte. He was formerly Chief Executive of Manchester City Council (1998-2017) and former Head of Paid Service for the Greater Manchester Combined Authority (2011-2017).

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