August 4, 2020
This report from UK think tank Demos looks at data and political campaigning.
This report is about data driven political campaigning – but it is also an exploration of a methodological process. Demos has pioneered the use of Polis, a tool which allows respondents to interact with each other constructively: mapping out the lay of the land with regard to opinion on a given subject, identifying attributes that define and differentiate between different clusters of opinion, and crucially highlighting areas of consensus
between otherwise disparate attitudinal groups.