Polis and the political process


This report from UK think tank Demos looks at data and political campaigning. 

This report is about data driven political campaigning – but it is also an exploration of a methodological process. Demos has pioneered the use of Polis, a tool which allows respondents to interact with each other  constructively: mapping out the lay of the land with regard to opinion on a given subject, identifying attributes that define and differentiate between different clusters of opinion, and crucially highlighting areas of consensus
between otherwise disparate attitudinal groups.

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