Russian ‘black PR’


This report from UK think tank the Henry Jackson Society examines the practice of ruining reputations.

“Black PR” — the Russian practice of using dishonest and manipulative public relations tactics to besmirch business or political rivals — is in widespread use in the UK.  This report considers the history of the practice and how, over recent years, it has expanded from a tactic principally used within the Russian Federation against Vladimir Putin’s political rivals into a phenomenon used in the West against businesses and businesspersons.  The author points out how London’s role as a hub for civil-litigation involving Russian parties leaves the UK particularly exposed to exploitation.   The report goes on to identify instances in which ‘Black PR’ has appeared in the British courts as well as cases in which UK consultancy firms have been retained on behalf of entities with close links to the Russian State.

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