Talking about coronavirus and poverty: a guide to framing your messages

This report from UK think tank the JRF provides a guide to help your words inspire action and drive change.

The COVID-19 outbreak is having a far-reaching impact across our society. What does it mean for people already in poverty before it began? How should our Government respond? And how can we prevent more of us from being swept into poverty? How we answer these questions matters, in two ways: For right now. We need people to act now: to make sure that those of us who are struggling to keep our heads above water aren’t left to sink. For the future. We need people to act after the pandemic: to make sure that everyone can access a lifeline when they need it most – one designed to pull us out of poverty and away from danger. The stories we tell about poverty in this pandemic, and how we tell them, can affect what action is taken. They shape what people believe is necessary and possible. Who they think needs support. And who should act to provide it. This five-step guide to talking about coronavirus and poverty will help you tell stories that inspire action and drive change, with examples of messaging to try. It draws on existing research on talking about poverty, our framing poverty toolkit (this explains our approach to framing, and gives you the basics to get started), and the FrameWorks framing COVID-19 series. We’ll keep working on it in response to your feedback and the latest developments. Get in touch if you have something to share.


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