The future of towns


This report from UK think tank Demos looks at whether people living in towns want to change.

The government wants to ‘build back better’ after Covid-19. Central to these plans are a desire to ‘level up’ the country’s economy, with a particular focus on towns. However, our research with KPMG finds that towns are split down the middle over whether they want change.

Our research with KPMG finds that just over half of people living in towns (52%) in England are part of a group concerned about newcomers moving to their area, sceptical about house building and are less supportive of new highly paid jobs coming to their town. A directly opposing group (48%) of people in towns are more likely to be open to new people coming into their towns, favour building more houses, and are supportive of jobs of any type coming to their town.

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