July 17, 2020
This report from UK think tank RUSI assesses the effectiveness of P/CVE communications, and highlights what can work (and what does not).
This paper assesses the effectiveness of P/CVE communications, and highlights what can work (and what does not). This review of the literature suggests there is anecdotal evidence that interventions are stronger when they recognise and respond to the social and relational dynamics of these processes. The use of credible messengers when engaged in dialogue and integrative approaches that leverage communications strategically to supplement messaging with wider activities appear promising. Programmes prioritising process and providing opportunities for narrative therapy, social change and individual empowerment are also encouraging as they strengthen inclusion and the agency of beneficiaries. However, these approaches continue to be underdeveloped in the literature and there is little analysis or experimentation into methods for expanding the scale and scope of such labour-intensive, highly tailored activities. Until these gaps are addressed, potentially effective interventions will struggle to create and sustain traction offline, or out-compete the ‘swarmcast’ online.Read Full Report