Turning the tables: making healthy choices easier for consumers


This report from UK think tank Demos looks at public attitudes to healthy eating and the barriers to eating a healthy diet.

The report is calling on the Government to build on their strategy to tackle obesity by investing in a new transformative Food and Agriculture Sector Deal. A new Sector Deal would accelerate research and development in reformulating food on a much greater scale than seen before, to make them healthier and more cost-effective for consumers.

From our survey, the report estimates that 20 million adults cannot afford healthy foods in the UK, and that 19 million cannot find healthy foods available in shops close to their home. The research also finds that the British public are in favour of more interventionist policies to tackle unhealthy eating. Almost three quarters of people (71%) would support government subsidies that make healthy foods cheaper.

 

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