England united: Pride not prejudice
Think tank: British Future
Author(s): Steve Ballinger; Sunder Katwala
March 23, 2026
This report from UK think tank British Future offers a toolkit for those who want to speak up for an inclusive England.
The ‘England United; Pride not prejudice’ toolkit aims to help mainstream voices confidently champion an open, shared sense of Englishness. It stems from a recognition that the far right is trying to co-opt English identity and its symbols, and concern that mainstream voices are stepping back as the debate grows more divisive.
The toolkit includes new research into what the public thinks about English identity and its symbols, together with communications advice and tested messages for those wanting to speak up for an inclusive Englishness. Case studies highlight projects that have successfully demonstrated pride in an English identity that is open to all.
