Event

How to talk about homes and immigration 

This event from UK think tank the Joseph Rowntree Foundation looks at framing communications to navigate how people think about homes and immigration.

To build a society in which we all can thrive, we need to make sure everyone has a decent and affordable home. This means changes like building more social homes, reforming private renting, and improving the quality of homes.

When the conversation about homes becomes focused on immigration, it can divert us from the wider conversation the housing sector wants and needs to have about the root causes of the housing crisis — and the systemic changes that would help to increase the availability of decent and affordable homes.

In 2025, FrameWorks UK undertook original qualitative research, supported by the Joseph Rowntree Foundation, the Nationwide Foundation and Shelter, to understand how communicators who are pressing for more decent and affordable homes can best focus the conversation on improving our housing system.

More about this event

Join us to learn more in this insightful webinar that will:

• help you to understand how people think about homes and immigration, and what that means for your communications
• share how to frame communications in ways that tap into more collective and systemic thinking
• offer practical guidance and examples to apply to your work.

The webinar will last for 1 hour, which will include a 40 minutes presentation, followed by a questions and answers session.

Speakers

Sophie Gordon – Principal Communications Strategist, Frameworks UK