A mature approach

Think tank: Fabian Society

Author(s): Ben Cooper

April 27, 2022

This report from UK think tank the Fabian Society looks at how Labour can reconnect with older voters.

Fabian Society research suggests 2 million older voters who did not support Labour in 2019 would consider doing so now. These voters will be key to deciding whether the party wins the next election.To reconnect with older voters, Labour needs to rebuild trust to govern and offer a better future, grounded in mainstream British values.