An electoral strategy for childcare

Think tank: IPPR

Author(s): Rachel Statham; Melanie Wilkes

June 3, 2024

This report from UK think tank IPPR outlines their findings from their survey about perceptions of our childcare system.

The public are ambitious about the potential role of childcare and early education.

With a UK general election now announced, political parties should consider how they can meet this motivation with an improved early years offer.

IPPR conducted two surveys of adults in England to learn about perceptions of our childcare system:

A survey of a nationally representative sample of more than 4,000 adults

A survey of more than 2,000 parents and grandparents.

Crucially, both surveys exposed that swing voters are more likely than others to identify childcare as a priority. This suggests that a strong early years proposition could play a crucial role in influencing outcomes in marginal seats.