Measuring what matters
Think tank: Labour Together
Author(s): Calum Weir
November 1, 2025
This report from think tank Labour Together looks at what issues are most important to the public.
Knowing what issues are most important to the public is the bedrock of understanding voters. Ironically, its own importance can’t go understated. This report applies some overdue methodological experimentation to the question of what matters most to voters.