Report

Measuring what matters

Think tank: Labour Together

Author(s): Calum Weir

November 1, 2025

This report from think tank Labour Together looks at what issues are most important to the public.

Knowing what issues are most important to the public is the bedrock of understanding voters. Ironically, its own importance can’t go understated. This report applies some overdue methodological experimentation to the question of what matters most to voters.