The language of freedom
Think tank: Centre for Policy Studies
Author(s): Dr Frank Luntz
June 20, 2023
This report from UK think tank the Centre for Policy Studies maps the British public’s attitudes to the Big Six national priorities.
We are all obsessed with which party is getting what share of the vote- both now and the next UK polling day – but what are the fundamental values driving British public opinion?
In a major new survey Dr Frank Luntz, the world’s leading expert on political language and communication, has worked with the Centre for Policy Studies to map the British public’s attitudes to the Big Six national priorities: freedom, fairness, security, equality, prosperity and opportunity.
The survey, ‘The Language of Freedom’, also contained some worrying findings for those who value freedom in general and economic freedom in particular. While 52% of people believe national government should take the lead in protecting their freedoms, only 27% believe it is most likely to do so.
Perhaps surprisingly, more people associate the Labour Party with freedom (28%) than the Conservatives (20%).
