Event

A stronger story: How to build public support for babies and young children

This event hosted by UK think tank Nesta explores new research on public attitudes to early childhood.

New research from Start Strong shows that 92% of people say it’s important that babies and young children are safe, healthy and cared for – yet only 42% rank their healthy development as a priority when weighing up the issues society faces.

Start Strong exists to close that gap: a new movement to ensure all children get a fair start in life. Their new research explores how to shift public framing around early childhood, turning the findings into practical recommendations and tools to build the political will needed for change.

On Thursday 15 October from 12:30-13:30 BST, John Barber, director of Nesta’s mission for a fairer start will be joined by Sally Hogg, director at Start Strong and Cameron Garrett, deputy director of research at More in Common. Our panel will share insights from the report, revealing how effective framing can shift public mindsets and what evidence can build a stronger case for government action.

Why you should come

This online event is for anyone working to improve the lives of babies, young children and families across the UK. It will be especially relevant for:

• local authority early years teams and commissioners
• communications professionals working in the early years sector
• anyone making the case for early years investment or policy change

You’ll have the chance to explore new research on public attitudes to early childhood, put questions to our speakers and discover practical narrative tools to help build support for lasting change.

Speakers

John Barber – Director in the fairer start mission and one of the leaders of a multi-disciplinary innovation team focused on narrowing the outcome gap for disadvantaged children.

Sally Hogg – Director of Start Strong and a leading voice for babies and young children in the UK.

Cameron Garrett – Deputy director of research, More in Common