Onward’s mission is to renew the centre right for the next generation, by generating a new wave of modernising ideas and a fresh politics that reaches out to new groups of people. To achieve that, our vision is to create the infrastructure for the centre right to reach, engage and respond to younger generations of voters.
Our target market is the 3 million voters under 35 who considered voting Conservative in 2017, but decided not to. Onward exists to generate new ideas for the next generation.
We are building a powerful ideas factory for centre-right thinkers and leaders. We believe in a mainstream conservatism – one that recognises the value of markets and supports the good that government can do, is unapologetic about standing up to vested interests, and assiduous in supporting the hardworking, aspirational and those left behind. Our goal is to address the needs of the whole country: young as well as old; urban as well as rural; and for all parts of the UK – particularly places that feel neglected or ignored in Westminster.